Beyoncé has confirmed that she will be the face for H&M‘s summer campaign this year. The popular clothing line will feature swimwear and beachwear pieces which will include a bikini from H&M’s own Water collection – a line that raises money for Water Aid.
The television commercials for the major campaign are planning to feature the RnB diva’s new song Standing On The Sun, and will launch along an accompanying TV commercial.
Here’s what Beyoncé had to say about her campaign:
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
- Beyoncé Carter
No comments:
Post a Comment